Midtown Baltimore, in partnership with MCB Real Estate and Bloom Arts Strategy, is activating the vacant retail space in the Fitzgerald building (1201 W Mt. Royal Ave.) with opportunities for creative community engagement. The goal of the activations is to connect with artists of all kinds to facilitate and implement ideas that transform the space into a creative hub that serves artists’ needs and engages the broader Baltimore community.

The Fitzgerald Activation provides Baltimore’s creatives with access to space and resources—free of charge—allowing them to rehearse, perform, create, and connect with the community. Through music, dance, theater, spoken word, fashion, film, visual art, and more, these talented artists will transform the space into a vibrant, inclusive creative hub.

An open RFP was issued in spring 2024, generating almost 50 submissions from local creatives. After a selection process that included input from local arts leaders Gaia, Liz Miller, and Nicholas Cohen, an initial cohort of artists was accepted. The project is fully funded by MCB Real Estate.

For more information, you can download the 10/16/24 press release.

The Artists

The Fall 2024 Schedule includes recurring and one-time events:

Tuesday, October 29, 5:00pm - 7:00pm
Open Rehearsal - My Brilliance Shines Theater Troupe

Thursday, November 14, 6:00pm - 8:30pm
Open Rehearsal - Wordsmith and his Band

Tuesday, November 19, 5:00pm - 8:00pm
Open Tech Rehearsal - The Purple Tape (Musical)

Tuesday, November 26, 6:00pm - 10:00pm
Open Tech Rehearsal - The Night Owl Show

Tuesday, December 3, 8:00pm - 10:00pm
Live Taping - The Night Owl Show

Classes, Rehearsals, and Events by Wordsmith & Rise with a Purpose 

BSO Artist in Residence, Wordsmith, will be holding weekly workshops and rehearsals for the youth artists participating in his organization, Rise with a Purpose, as well as performances and events for his own artistic work with his band. Rise with a Purpose provides tangible assistance to low-income people and underserved communities; facilitates long-term solutions to homelessness, hunger, and poverty locally and globally through social reform, education, and advocacy; and conducts community-based theater programs, music projects, and cultural exchange workshops to help aspiring actors and musicians enter careers in entertainment. These events will take place on Tuesdays and Thursdays from 3:00pm - 9:00pm from October through December. While most rehearsals are closed, some rehearsals and events are open to the public.


MICA Mural Class with Ernest Shaw

Renowned muralist Ernest Shaw will be holding his weekly mural class through MICA’s First Year Experience program at the Fitzgerald. These classes will take place from October through November and are closed to the public.


Art Exhibition featuring Works by Kelly L. Walker

Baltimore legend Kelly L. Walker will be exhibiting select pieces for purchase from her “Baltimore Series,” which celebrates the warmth, color, and resilience of Baltimore’s working-class neighborhoods through vibrant layered paintings of iconic rowhouses. This exhibition will be on view October through December and is open to the public when the building is open for events.


Friday, December 13 & Saturday, December 14 7:00pm - 8:00pm: Holiday Performances

Sunday, December 15, 2:00 - 3:00pm
Holiday Performance

Rehearsals and Performances by M.A.G.I.C. Center of the Arts

Baltimore native and BSA alum, Brittani Green, will be holding weekly rehearsals, which will culminate in a free holiday performance, for the youth artists participating in her recently created organization, M.A.G.I.C. Center of the Arts, which provides instruction, performances, and showcases in theater, dance, vocal and instrumental music, and visual arts. These rehearsals will take place from October through December and are closed to the public. The performances will take place Friday, December 13 - Sunday, December 15. Doors open 30 minutes prior to showtime and are free to attend.


Sunday, October 27, 3:00pm - 6:00pm

Sunday Dinner hosted by Oh to Dream

Oh to Dream brings their signature “Sunday Dinner” to the Fitzgerald, blending experimental culinary arts, performances, and discussions on innovation, offering a platform for artists and participants to explore new creative ideas over themed meals. Registration details to be shared at a later date.


Saturday, November 16, 2:00pm - 7:00pm

Sip, Swap, & Shoot Event hosted by The Stylette

The Stylette presents the “So Stylette Soiree,” a fashion and beauty event featuring local vendors, a fashion show, art gallery, and a panel of influencers discussing diversity, confidence, and personal transformation—spotlighting Baltimore's creative fashion community. Tickets available here.


Friday, Nov. 29 - December 2, 12:00pm - 6:00pm
Saturday, December 7, 1:00pm - 5:00pm

Holiday Marketplace hosted by Birch & Pen

Birch & Pen will be curating and hosting a holiday market featuring local makers, artists, and small businesses offering home decor, fashion, art, beauty products, and more.


Saturday, December 7
7:00 - 10:00pm

Zora’s Room Immersive Experience hosted by Good Quemistry

Zora's Room is a bi-monthly, immersive, storytelling event series celebrating Black culture, womanhood, and queer identity. Each edition of Zora’s room begins with a social hour including mocktails, cocktails, immersive media, augmented reality (AR) experiences, and music. Attendees are encouraged to use their phones to scan various images in the space to interact with curated digital art. Following the social hour, community storytellers take the stage to tell short stories related to December’s theme “Anywhere But Home For The Holidays” exploring the magic of the holiday season and the journeys of people who, for various reasons, cannot go home for the holidays. Affordable housing nonprofit Smalltimore Homes will allow attendees to further reflect on the question, “What Makes Home?” as they step into a life-size tiny shelter and engage augmented reality digital art. Additionally, vegan, self-care product company Harp Vision will provide scents that compliment the augmented reality digital art throughout the event. Following the storytelling hour, attendees will have the opportunity to meet and celebrate the storytellers and community during a brief reception. Tickets available here.

  • "Transforming the Fitzgerald from a vacant storefront into a vibrant community hub aligns directly with Midtown’s mission to strengthen and enhance the well-being of our neighborhoods. Activating underutilized spaces promotes foot traffic, reduces crime, and significantly improves the quality of life for our residents. This project serves as a valuable step forward in ensuring Midtown continues to thrive as a safe, welcoming, and connected community for all.”

    Nicholas Cohen, Madison Park Resident and Board Chair of the Midtown Community Benefits District

  • “We know that artists lack access to affordable, clean, safe space to pursue their creative endeavors, and when you remove barriers to that access, not only will the artists benefit, but the communities in which they work will benefit, as well. This space has sat vacant for years, and it will now be filled with music, dance, theater, creative commerce, and more. I am grateful to MCB and Midtown for being such supportive partners in this endeavor and collaborating with us to bring this idea to life to serve Baltimore’s artistic community.

     Stacy Handler, CEO & Founder, Bloom Arts Strategy

  • This project is a pathway to our vision for opening our own facility in the community to serve as a performing arts and music academy for students early on in their exploration of music and those working towards careers in music or the performing arts,”

    Wordsmith, Artist

About the Partners

  • Founded in 2007, MCB Real Estate is a community-centric, privately held investment management and development firm based in Baltimore, Maryland. MCB has $3 billion in assets under management and a portfolio of approximately 15 million square-feet of industrial, office, retail, mixed-use, multi-family and life sciences properties, with nearly four million square-feet in development. The firm provides integrated commercial real estate services, including development, construction, property management, asset management, acquisitions, and legal support.

  • The Midtown Community Benefits District is a neighborhood advocacy and improvement group created by a voter referendum in the mid-1990s to strengthen the neighborhoods for all who live and work within the 144-block Midtown District, including the Mt. Vernon, Charles North, Bolton Hill, and Madison Park neighborhoods. We strive to provide consistent services in order to ensure a clean, green, and safe community. Our team advocates on behalf of the entire Midtown District, partnering with community leaders, Board members, and constituents to positively impact the day-to-day lives of everyone who lives or works in Midtown. We work tirelessly with community associations, educational, cultural and non-profit partners, government agencies, and businesses to expand our outreach, and partner on a variety of initiatives that ensure Midtown’s success.

  • Bloom Arts Strategy provides fundraising, event planning, strategy, and project management support to arts organizations and artists, striving to empower institutions and individuals to build the resources, community, and skills needed to achieve their creative and strategic goals. Founded and led by Stacy Handler, who brings over a decade of experience working with leading arts organizations in New York, Boston, and Baltimore, Bloom Arts Strategy excels at helping organizations and artists make the connections between their work and the foundational support needed to reach their goals.