Request for Proposals (RFP)

Activation of the Fitzgerald

Background and Introduction
Midtown Baltimore, in partnership with
MCB Real Estate and Bloom Arts Strategy, seeks to activate the vacant retail space in the Fitzgerald building (1201 W Mt. Royal Ave.) with opportunities for creative community engagement. The goal of the activations is to connect with artists of all kinds to facilitate and implement ideas that transform the space into a creative hub that serves artists’ needs and engages the broader Baltimore community.

Project Overview
Midtown Baltimore invites proposals from Baltimore's creative community to activate the Fitzgerald from September 1, 2024, to August 31, 2025. We are seeking proposals that serve one of two (or both) goals: 

  • Utilize the space for rehearsals, performances, or related programming

  • Engage the larger community in creative activities, commerce, and programming

The Fitzgerald located at 1201 West Mount Royal Avenue is a versatile space suitable for a range of creative activities. Proposals may include but are not limited to makers markets, murals, live performances, workshops, cocktail hours, open mics, co-working spaces, classes, rehearsals, fashion shows, immersive experiences, temporary installations, art exhibitions, and lectures. Our aim is to collaborate with several artists and creatives to activate the space throughout the year-long period. Bloom Arts Strategy, Midtown's partner, will oversee the management of proposed activities and engagements. 

Specific themes have been selected to provide a focused and dynamic framework for proposals. Artists and organizers are encouraged, but not required, to tailor their submissions to align with the theme for each quarter, as follows:

  • September 2024-November 2024: Commemoration
    Activities should honor and celebrate present-day Baltimore highlighting current events and cultural milestones that contribute to the city's cultural identity.

  • December 2024-February 2025: Reflection
    Proposals should encourage introspection and community dialogue, exploring events and moments that have shaped Baltimore’s history and identity.

    *We will also prioritize events that celebrate the winter holidays during the month of December.

  • March 2025-May 2025: Experimentation
    This quarter invites proposals that emphasize innovative and avant-garde projects that push the boundaries of traditional art forms and creative expression.

  • June 2025-August 2025: Rebirth
    Artists and organizers should focus on renewal, transformation, and new beginnings, highlighting works that symbolize growth and change.

Space Specifications
Applicants should consider the space's capacity limitations and ensure safety regulations and guidelines compliance:

  1. Size: Approximately 19,000 SF available on two levels: 14,359 on the ground floor and 5,069 SF on the mezzanine level

  2. Parking: On-site parking garage

  3. Security: Locked premises and a locked storage room is available

  4. Accessibility: An elevator and escalator are available for public use

  5. Special considerations: The Fitzgerald has a loading dock on the ground floor and a food service area on the second floor that are available for use

Support
All activations that do not charge for attendance will not incur a venue rental fee. Paid ticketed events may incur a minimal rental fee. Organizers/artists producing ticketed events will retain ticket income.

Activations that engage with and are free to the broader community will receive a minimum stipend of $250/activation (negotiable contingent on the scope of activation).

MCB Real Estate will commit resources towards temporary build-outs, materials, and equipment to accommodate proposed activities and engagements on a case-by-case basis such as, but not limited to, temporary walls, equipment rentals, sunshades, flooring, decor, and lighting.


Proposal Parameters
Proposals should adhere to the following parameters:

  • Activities must minimize sound and noise disturbances to neighboring areas

  • All proposed activities should end by 10PM

  • Proposals should specify whether entry to the activations will be free or ticketed

  • Organizers/artists are responsible for all setup and breakdown costs and labor

  • Organizers/artists must leave the space as it was found at the start of their engagement

All activations are temporary, and if they include any physical objects or installations, they may be removed from the space after August 31, 2025. MCB Real Estate may require a nominal security deposit that is refundable, provided all terms of the agreement have been met.

Proposal Requirements
Interested individuals or teams are requested to submit proposals that include the following:

  1. Contact information

  2. Brief bio of the artist(s) or organizational mission and history (500 words or less)

  3. A detailed description of planned activities. The description can be submitted as a written response (750 words or less) OR a video explanation (3 minutes or less), whichever is preferred, but must include:

    1. Detailed description of the activation

    2. Preferred dates for the activation

    3. How the activation speaks to that quarter’s theme

    4. Goals for the activation and anticipated impact

    5. Target audience

    6. Whether the activation will be free or ticketed

  4. Resume or description of previous experience in organizing similar events or activations.

  5. Three examples of existing relevant work, such as link to an online portfolio, artist website, photos of events, work samples, etc.


Eligibility

This RFP is open to current residents of and organizations based in the Greater Baltimore area. Collaborative submissions are welcome.

Selection Process

Proposals will be evaluated based on feasibility, alignment with project objectives, and budget considerations. A selection committee will review all submissions and select the most compelling proposals for implementation. The committee will include Baltimore-based artists Gaia and Liz Miller, as well as representatives from MCB Real Estate, Midtown Baltimore, Bloom Arts Strategy, and Baltimore Office of Promotion and the Arts.

Frequently Asked Questions

  • Applicants will need to provide a Certificate of Insurance if their proposal is selected. If applicants do not have insurance, please reach out to Monica, monica@bloomartsstrategy.com as soon as possible.  


  • Artists will be expected to staff their own activations, such as performances, rehearsals, community events, etc. However, for visual art exhibitions that are mounted for an extended period of time, Midtown/Bloom Arts Strategy will ensure the space is staffed during the hours the exhibition is open to the public.

  • Yes! If you would like to share your email and contact information with other artists, please reach out to Monica at monica@bloomartsstrategy.com to be added to the shared artist contact list.

  • Yes - please note in the “Additional Information” section of the application if you are open to collaborating with other artists to produce your concept.

  • Yes, applicants are allowed to pitch more than one idea. Applicants will need to complete and submit a separate application for each idea.

  • Promotional and marketing activities for each event should be steered by the lead artist/organizer of the event. MCB Real Estate, Midtown Baltimore, and Bloom Arts Strategy will support promotional and marketing opportunities by sharing engagements with their immediate networks and posting on their various platforms, but should not be expected to act as the lead for any marketing and promotion initiatives.


  • MCB Real Estate, Midtown Baltimore, or Bloom Arts Strategy will not provide grant funding with this opportunity.

  • Artists may paint on the glass windows on the exterior of the building, install a chalk art piece, or other temporary art on the exterior. Please be reminded that all art installed on the inside and outside of the building via this program should be considered temporary. The project timeline takes place from September 1, 2024 to August 31, 2025. Murals and large scale installation concepts may be removed, painted over, or disassembled in September 2025.

  • MCB Real Estate is able to provide equipment and build outs for activations on a case by case basis. Please be sure to list your technical needs in your application.

  • The selection committee includes Baltimore-based artists Gaia and Liz Miller and representatives from MCB Real Estate, Midtown Baltimore, Bloom Arts Strategy, and the Baltimore Office of Promotion and the Arts.

  • 150 people

  • Yes. MCB has approximately 75 chairs and 4 picnic style tables for artists’ use.

  • It may be possible to remove some of the frosted paneling and the existing signage, but this will be determined at a later date.

  • Small nail holes will not need to be covered, but the artist would be responsible for any larger damage to the drywall. If there is drywall damage, the artist would need to repair, spackle, and paint the wall to restore it to its original condition.

  • Yes, they will need to obtain a one-day liquor license. More information about this process can be found here.

  • Yes, they will need to obtain a temporary food service facility license. More information about this process can be found here

  • Bloom Arts Strategy will track the number of artists engaged, the number of activations produced, the number of community participants, revenue generated through the activations, and other similar data points to demonstrate the community and economic impact of this program. This data will be used to quantify the value that artists bring to our communities with the ultimate goal being that it can be used as a proof of concept to replicate this opportunity in other vacant spaces throughout the city. If you are interested in learning more or working with Bloom Arts Strategy with this effort, please reach out to Stacy at stacy@bloomartsstrategy.com.

Timeline

  • RFP Release Date: June 5, 2024

  • Virtual Info Session: June 24, 2024, 11:00AM

  • In-person site visit: June 25, 2024, 3:00PM

  • Submission Deadline: July 15, 2024, 5:00PM

  • Proposal Review Period and Partner Selection: Mid-July 2024 through early August 2024; Programming to begin in September 2024

Submission Guidelines

Please submit proposals by Monday, July 15, 2024, at 5:00PM. Only complete submissions will be considered.

Fitzgerald @ 1201 W Mount Royal Avenue

 

click image to see enlarged map area

Tour Reel of the Fitzgerald

Site Photos

Site Floorplans

Additional Information

For inquiries or further information regarding this RFP, please contact Monica Nyenkan at monica@bloomartsstrategy.com.
We look forward to receiving your proposals to activate the Fitzgerald and contribute to the vibrant cultural landscape of Baltimore.